Reading Comprehension-Labubu Toy Flashcard

Front

What format are Labubus primarily sold in?

Back

Blind box format

Front

Which celebrity was seen with a Labubu toy at Paris Fashion Week?

Back

Lisa from BLACKPINK

Front

What is a common reason for the rise in popularity of Labubus?

Back

Celebrity endorsements

Front

What year did Kasing Lung sign a licensing agreement with Pop Mart?

Back

2019

Front

What is the primary market for Labubus?

Back

Millennials

Front

Define 'Blind box format' in the context of toy sales.

Back

A sales format where the buyer does not know which specific item they will receive, often leading to surprise and excitement.

Front

Explain the impact of celebrity endorsements on product popularity.

Back

Celebrity endorsements can significantly increase a product's visibility and desirability, leading to higher sales.

Front

What role does social media play in the marketing of Labubus?

Back

Social media platforms are used to showcase products, engage with fans, and leverage influencer marketing.

Front

Identify the target demographic for Labubus and explain why.

Back

The primary target demographic is Millennials, as they are often collectors and value unique, trendy items.

Front

What is the significance of limited edition Labubus?

Back

Limited editions create a sense of urgency and exclusivity, driving demand among collectors.