Persuasive Techniques

Front

An appeal to logic that includes the use of number, facts and statistics.

Back

Logos

Front

An appeal to emotions and feeling.

Back

Pathos

Front

An appeal to authority or credibility using an expert.

Back

Ethos

Front

A type of persuasive technique that suggests you should agree with something because other people do too.

Back

Bandwagon

Front

A type of persuasive technique that uses a celebrity or well-known person to make you interested in a product or idea.

Back

Endorsement

Front

A type of persuasive technique that uses vague words to generate interest in a product or idea.

Back

Glittering Generalities

Front

A type of persuasive technique that repeats a word or symbol for effect.

Back

Repetition

Front

A type of persuasive technique that makes a product or idea seem elite or special. This technique is the opposite of Bandwagon.

Back

Snob Appeal

Front

A type of persuasive technique that features average, everyday people.

Back

Plain Folks

Front

A type of persuasive technique that asks the viewer a question where the viewer already knows the answer.

Back

Rhetorical Question