Unit 4 Marketing overview

Front

What orientation primarily focuses on meeting customer needs?

Back

Market orientation

Front

What is market share?

Back

A company’s sales as a percentage of total market sales

Front

What does market growth measure?

Back

Increase in total market sales

Front

Segmentation, targeting, and positioning are part of:

Back

Marketing planning

Front

A niche market targets: A large audience, A small segment, All customers equally, Only international buyers, Budget-focused buyers

Back

A small segment

Front

A unique selling point (USP) helps a business:

Back

Stand out from competitors

Front

A limitation of sales forecasting is:

Back

May be inaccurate

Front

Surveys and focus groups are examples of:

Back

Primary research

Front

Government publications and journals are examples of:

Back

Secondary research

Front

Qualitative research is mainly about:

Back

Opinions