

Unit 4 Marketing overview
Flashcard
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Ik_kaism Ik_kaism
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25 questions
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1.
FLASHCARD QUESTION
Front
What orientation primarily focuses on meeting customer needs?
Back
Market orientation
2.
FLASHCARD QUESTION
Front
What is market share?
Back
A company’s sales as a percentage of total market sales
3.
FLASHCARD QUESTION
Front
What does market growth measure?
Back
Increase in total market sales
4.
FLASHCARD QUESTION
Front
Segmentation, targeting, and positioning are part of:
Back
Marketing planning
5.
FLASHCARD QUESTION
Front
A niche market targets: A large audience, A small segment, All customers equally, Only international buyers, Budget-focused buyers
Back
A small segment
6.
FLASHCARD QUESTION
Front
A unique selling point (USP) helps a business:
Back
Stand out from competitors
7.
FLASHCARD QUESTION
Front
A limitation of sales forecasting is:
Back
May be inaccurate
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