Final Exam: Marketing Essentials

Front

Key component of a marketing plan for a lemonade stand?

Back

Product, Price, Place, Promotion

Front

SWOT in marketing

Back

Strengths, Weaknesses, Opportunities, Threats

Front

What is an example of market segmentation?

Back

Dividing a market by age groups

Front

Lauren and Gemma want to connect with professionals and grow their career network online. Which social media platform should they use?

Back

LinkedIn

Front

What would get Lauren and Noah in trouble for being unethical in their ad campaign?

Back

Making false claims about a product

Front

What is the main purpose of branding for a product?

Back

To create a unique identity for a product or company

Front

What action best shows social responsibility in marketing?

Back

Donating a portion of profits to charity

Front

Identify which of the following is NOT a component of the marketing mix: Product, Price, Place, Profit.

Back

Profit

Front

What is the main goal of public relations in marketing for a new company to be loved by everyone?

Back

To build a positive image for the company

Front

Conner and Julian are starting a new business and want to make sure they reach the right people. Which of the following best describes their target market?

Back

The group of customers a business aims to reach