What is the main goal of public relations in marketing for a new company to be loved by everyone?

To build a positive image for the company

Conner and Julian are starting a new business and want to make sure they reach the right people. Which of the following best describes their target market?

The group of customers a business aims to reach

How can Tyler and Lauren use a SWOT analysis to improve their company's marketing plan?

By identifying strengths to build on and weaknesses to address

Best tactic to attract followers and grow a brand on social media?

Posting engaging content regularly

Lauren and Isaiah are working on an ad campaign. Which action would show they are practicing ethical advertising?

Clearly stating the limitations of a product

What should Tyler and Lauren do to strengthen their brand identity?

By maintaining consistent messaging and visuals

Gemma, Henry, and Lauren are brainstorming ways for their company to show it truly cares about social responsibility. Which of the following actions should they suggest? Options: Launching an environmentally friendly product line, Reducing employee benefits, Increasing product prices without reason, Ignoring customer feedback

Launching an environmentally friendly product line

Lauren and Conner want to boost sales for their lemonade stand. Which of the following is an example of promotion in the marketing mix that they could use? Offering a buy-one-get-one-free deal Setting a product price Choosing a store location Designing the product packaging

Offering a buy-one-get-one-free deal

How could Isaiah, Henry, and Conner use psychographic segmentation to reach their ideal customers?

Targeting customers based on their lifestyles and interests

What smart move should Adin and Jonah make after discovering their business has a "strong brand reputation" but a "limited online presence"?

Invest in digital marketing to improve online presence

How can Adin and Julian cleverly use their competitor's negative publicity in their marketing plan?

Highlight its own positive reputation in marketing campaigns

Which marketing strategy should Lauren and Tyler suggest to boost sales to attract more environmentally conscious shoppers?

Promote eco-friendly features of its products

What should Tyler and Lauren do to ensure their advertising campaign is ethical?

Review all claims for accuracy and avoid misleading information

What is a smart and strategic way for Adin, Jack, and Lauren to segment their market?

Analyze customer data to identify distinct groups with similar needs

What should Conner do to handle negative comments on social media like a pro?

Respond politely and address the concerns publicly

Branding strategy for a product targeting young adults seeking adventure and excitement.

Develop a bold, energetic brand image that appeals to adventurous lifestyles.

Ronan and Gemma are running a business and are thinking about teaming up with a charity as part of their social responsibility plan. What awesome advantage could this bring to their company?

Improved public image and increased customer loyalty

Conner and Julian's market research reveals that most target customers love shopping online. What strategic change should they suggest for the company’s marketing plan?

Increase investment in e-commerce and online advertising

What should Lucas, Lauren, and their friends do to ensure their ads are effective and socially responsible?

Create truthful, inclusive ads that respect all groups

What is the main purpose of creating a company logo for a new business?

To visually represent the brand and make it easily recognizable

What is a slogan in advertising?

A short, memorable phrase used to promote a brand or product.

Lucas, Adin, and Conner are working together on a marketing plan for their new business. Which of the following is NOT an element they should include in their plan? Cost, Market position, Competitor analysis, They are all elements of a marketing plan

They are all elements of a marketing plan

What is a key function of a label on a product?

Describe the Product and specify its contents

Which Federal agency monitors the safety of everyday products?

Consumer Product Safety Commission

Final Exam: Marketing Essentials Flashcards

Student preview

50 questions

Show all answers

1.

FLASHCARD QUESTION

Front

Key component of a marketing plan for a lemonade stand?

Back

Product, Price, Place, Promotion

2.

FLASHCARD QUESTION

Front

SWOT in marketing

Back

Strengths, Weaknesses, Opportunities, Threats

3.

FLASHCARD QUESTION

Front

What is an example of market segmentation?

Back

Dividing a market by age groups

4.

FLASHCARD QUESTION

Front

Lauren and Gemma want to connect with professionals and grow their career network online. Which social media platform should they use?

Back

5.

FLASHCARD QUESTION

Front

What would get Lauren and Noah in trouble for being unethical in their ad campaign?

Back

Making false claims about a product

6.

FLASHCARD QUESTION

Front

What is the main purpose of branding for a product?

Back

To create a unique identity for a product or company

7.

FLASHCARD QUESTION

Front

What action best shows social responsibility in marketing?

Back

Donating a portion of profits to charity

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