R&R for W/C 22nd June 2025

Front

1. 1. Marketing

Finding the needs of consumers and demonstrating how a business fulfils those needs in a way that increases sales

2. 2. Market Data

   Information that help marketing decisions. It includes data on such things as market shares, changes in demand and the effect of promotions

3. 3. Market Research

   The collection of data on consumer habits to help decision-making in marketing

Back

4. 4. Market Segmentation

Splitting the market for a product into different parts, or segments

5. 5. Market Share

The percentage of total sales of a product that a business has made. If a business sells 20,000 products and the total market for that product is 50,000, then the business has a market share of 40%