Front

Primary Research

Data collected first-hand, often in the form of surveys. Sometimes referred to as field research

Product Life Cycle

The life of a product, usually shown as a graph divided up into four stages: introduction; growth; maturity; and decline

Promotional Pricing

Where prices are reduced to give products a boost or to sell off old stock. Most commonly seen as sales in shops

Back

Qualitative Data

Data based on opinions of those being asked

Quantitative Data

Data collected that is based on facts or numbers, usually easier to analyse than qualitative data