Marketing Terms Flashcard Set

Front

consumption

Back

The use of goods and services by households.

(sự tiêu thụ)

Front

e-commerce

Back

Front

loyalty program

Back

Front

market research

Back

Front

exclusive distribution

Back

A distribution strategy that grants exclusive rights to a single distributor. (phân phối độc quyền)

Front

advertising budget

Back

Front

direct marketing campaign

Back

A promotional effort that communicates directly with targeted customers.

(chiến dịch tiếp thị trực tiếp)

Front

Distribution channel

Back

The path through which goods and services travel from the vendor to the consumer.

Front

Communication channel

Back

Front

Target market

Back