FLASHCARD: BUSINESS MARKETING (EN)

Front

consumption

Back

The use of goods and services by households.

(sự tiêu thụ)

Front

e-commerce

Back

Front

loyalty program

Back

A marketing strategy that rewards customers for their repeat business.

Front

market research

Back

The process of gathering, analyzing, and interpreting information about a market.

Front

exclusive distribution

Back

A distribution strategy that grants exclusive rights to a single distributor. (phân phối độc quyền)

Front

advertising budget

Back

The amount of money allocated for advertising activities.

Front

direct marketing campaign

Back

A promotional effort that communicates directly with targeted customers.

(chiến dịch tiếp thị trực tiếp)

Front

Distribution channel

Back

The path through which goods and services travel from the vendor to the consumer.

Front

Communication channel

Back

The medium used to convey messages to the target audience.

Front

Target market

Back

A specific group of consumers at which a company aims its products and services.