Marketing Plan Concepts

Front

Name the types of marketing plans.

Back

Strategic

Tactical

Operational

Content

Growth

Front

What are the 7Ps of marketing?

Back

Product

Price

Place

Promotion

Process

People

Physical Evidence

Front

Marketing plan frameworks

Back

Situational analysis

Target market

Objectives

Marketing strategy

Executive summary

Front

What are the key steps in developing an advertising program?

Back

Define objectives

Manage and optimize

determine budget

develop the message

implement the campaign.

Front

What are the Key aspects of sales promotion?

Back

Free sample

customer engagement

boost sales

Brand awareness

and bundling

Front

What are the key aspects of private labels in marketing management?

Back

Control

cost management

pricing strategy

brand building

differentiation

Front

What are the role of retailing in marketing management?

Back

Marketing and promotion

Facilitating distribution and access

Building brand awareness and loyalty

Enhancing customer experience

Gathering customer insight

Front

What are the key aspects of adapting

Back

Price adaptation strategy

Legal and ethical considerations

Understanding the market and competition

Understanding the costs

Other important factors

Front

Define KPI key performance indications

Back

Website traffic

Return on marketing investment

Customer acquisition cost

Customer retention rate

Conversion rate

Front

Key components of pricing strategy development

Back

Setting pricing objectives

Analyzing competition

Understanding costs

Selecting pricing method

Assessing customer demand and perceived value