Core Elements in Graphic Design

Front

What is a Dot in graphic design?

Back

A fixed point and the building block of any visual form. Adding more dots can create abstract shapes.

Front

What is a Line in graphic design?

Back

A moving dot that can be straight or wiggly, used to guide the viewer's eyes to important parts of a design.

Front

What is a Shape in graphic design?

Back

Also known as a plane, shapes can be geometric (angular) or organic (irregular) and can represent familiar objects.

Front

What is Form in graphic design?

Back

A three-dimensional object with volume, including height, width, and depth, often used in physical works of art.

Front

What are the two types of Form?

Back

Geometric Forms (manmade, clean, and sterile) and Organic Forms (natural, producing a natural feel).

Front

What is Tone in graphic design?

Back

The lightness or darkness of a color, also referred to as the value of a color, and is a powerful design element.

Front

What is Texture in graphic design?

Back

Defines the surfaces of shapes and forms, allowing for feelings of vintage or modern aesthetics.

Front

What are the two types of Texture?

Back

Image Texture (random, generated from shapes and colors) and Pattern Texture (structured, mostly manufactured).

Front

What is Color in graphic design?

Back

The use of different hues, shades, and tones to create visual interest and convey messages.

Front

Why is Color important in branding?

Back

80% of consumers believe color increases brand recognition, and 84.7% cite it as the primary reason for purchasing.