Persuasive Appeals

Front

Facts & Statistics

Back

Information presented in numerical form.

Front

Formal Language

Back

Language that is impersonal and follows specific conventions.

Front

Testimonials / Endorsements

Back

Statements from individuals or organisations that support a product or idea, often used to build trust.

Front

Denotation

Back

The literal or primary meaning of a word.

Front

Tricolon 'rule of three'

Back

A rhetorical device that uses three parallel elements.

Front

Hyperbole

Back

The use of exaggerated or extravagant language to emphasise a point or create a dramatic effect.

Front

Anecdote

Back

A short, amusing, or interesting story about a real incident or person.

Front

Analogy

Back

A spoken or textual comparison between two words (or sets of words) to highlight some form of similarity between them.

Front

Anaphora

Back

Repetition that occurs when the first word or set of words in one sentence is repeated at or very near the beginning of successive sentences.

Front

Alliteration

Back

Repeating the initial consonant of a group of words for an aural effect.