Customer Relationship Management Flashcard

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Integrates corporate strategy, business methodology, and technology to accomplish a myriad of goals for companies that want to operate in a customer-driven environment.

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Customer relationship management

Front

What is the primary goal of customer relationship management?

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Improving customer satisfaction and relationships

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Which of the following is NOT a key component of customer relationship management? Customer data management, Sales automation, Inventory management, Marketing automation

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Inventory management

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How does customer relationship management benefit businesses in managing customer interactions?

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It centralizes and analyzes customer interactions

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What type of data does customer relationship management typically store about customers?

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Both contact information and purchase history

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How can customer relationship management systems assist with sales processes?

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By tracking leads, opportunities, and forecasting sales

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How does customer relationship management contribute to better customer service?

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By facilitating quicker response times and issue resolution

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What does customer relationship management analytics and reporting provide insights into?

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Customer behavior and sales performance

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How can customer relationship management systems help businesses with decision-making?

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By providing valuable data and insights for informed decisions

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How can customer relationship management improve customer retention?

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By providing personalized experiences and timely support