Pharmaceutical Marketing Vocabulary

Front

Pharmaceutical

Back

Relating to the production and sale of drugs and medicines.

Front

Marketing

Back

The action of promoting and selling products or services.

Front

Brand name

Back

The commercial name given to a drug by its manufacturer.

Front

Generic drug

Back

A medication that has the same active ingredients as a brand-name drug but is sold under its chemical name.

Front

Regulatory affairs

Back

A profession within pharmaceutical companies that ensures compliance with regulations and laws.

Front

Clinical trial

Back

A research study to test the safety and effectiveness of a new drug.

Front

Drug launch

Back

The introduction of a new pharmaceutical product into the market.

Front

Detailing

Back

The process by which pharmaceutical sales representatives promote drugs to healthcare professionals.

Front

Market access

Back

The process of ensuring that patients can obtain the drugs they need.

Front

Pharmacovigilance

Back

The monitoring of the effects of drugs after they have been licensed for use.