S4_EBS_Flash_Card_Part 2

Front

Give an example of land resources used.

Back

1. 1. Electricity.

2. 2. Land on which the shop is built.

Front

Indirect competition

Back

When businesses sell goods and services that satisfy the same needs and 

wants of customers but may fall under different categories.

Front

Packaging for ice cream.

Back

Thick, insulated material such as styrofoam to prevent the ice cream from melting too quickly.

Front

Packaging for coffee.

Back

Printed with the business logo to promote the image of the brand.

Front

Describe two hygiene practices that are important for a business.

Back

1. 1. Keep a neat and tidy hairstyle to avoid hair falling into the food.

2. 2. Wash hands with soap to prevent the spread of germs and diseases to the food.

Front

Judy plans to open a second outlet of Freeze Factory at another part of Singapore. Which of the following non-store retailing methods should she use to test the response?

Back

Judy can use a pop-up store as a temporary physical setup at the location of her new store to check out the response of the customers in the area without having to make the decision to rent a shop permanently.

Front

Explain one benefit of branding to the organization.

Back

Builds customer loyalty to the organization.

Front

Identify two facilities found in a luxury hotel.

Back

1. 1. Swimming pool

2. 2. Meeting room

Front

Types of accommodation and lodging facilities in Singapore.

Back

1. 1. Resorts

2. 2. Service apartments

3. 3. Hostels

Front

Describe two ways the organization can use technology to improve the guest experience.

Back

1. 1. Online chat services that allow the organization to respond quickly to customers’ questions and comments.

2. 2. Self-service kiosks to save time and avoid having to queue.