Chapter 3 - Consumer Markets and Purchasing Behavior

Front

BCG matrix

Back

Boston Consulting Group’s framework for analyzing an organization’s strategic business units

Front

business portfolio

Back

The group of products, services, and business units that a company possesses

Front

business-level strategy

Back

Outline of the actions and decisions a company plans to take to reach its goals and objectives

Front

buyer persona

Back

A semi-fictional representation of your ideal customers based on data and research

Front

concentric diversification

Back

The addition of similar products or services to an existing business

Front

conglomerate diversification

Back

The development and addition of new products or services that are significantly unrelated to a company’s current offerings

Front

corporate social responsibility (CSR)

Back

The concept that a company should integrate social and environmental concerns into its business operations and practices

Front

corporate-level strategy

Back

Strategy that establishes the overall value of a business through setting strategic goals and motivating employees to achieve them

Front

customer acquisition cost

Back

The amount an organization invests in attracting a new customer

Front

customer lifetime value (CLV)

Back

An estimate of how much a single customer is worth to a company over their customer life span