L1 12ABM Nature of Marketing

Front

Marketing was started by the Chinese merchants.

Back

FALSE; the serpent

Front

Marketing is an organizational function and a set of processes for creating, communicating and delivering the product to customers in ways that benefit both the organization and the stakeholders.

Back

False

Front

Describe Value-based Marketing.

Back

adding value to a product that will give a "deep connection" to the customer through processes

aligned to the Vision, Mission and Values of the company.

Front

In Value-based Marketing, what addresses the human spirit?

Back

Sustainability

Front

What is the main goal of marketing during the CUSTOMER Management era?

Back

Know customers

Front

Which approach to marketing focuses on building long-term relationships with customers?

a. Traditional approach

b. Contemporary approach

Back

Both

Front

What is the aim of marketing according to Peter Drucker in 1973?

Back

To make selling unnecessary

Front

What is the main focus of Relationship Marketing?

Back

Building long-term relationships with customers

Front

Which marketing era focused on human emotions and introduced Emotional marketing? Options: Product Management, Value Positioning, Customer Management, Brand Management

Back

Brand Management

Front

What is the focus of Contemporary marketing?

Back

Social Media Marketing, Relationship Marketing