Digital Media Marketing Unit 1 Flashcard

Front

Which form of marketing focuses on creating, publishing, and distributing content for a targeted audience online?

Back

Content Marketing

Front

Which process involves earning a commission by promoting other people's products?

Back

Affiliate Marketing

Front

What is the strategic promotion of a website to drive relevant traffic to the site?

Back

Website Marketing

Front

What can be defined as an interface connected to the world wide web through which digital marketing is conducted?

Back

Digital Channels

Front

Which term refers to the component of marketing that utilizes internet and online-based digital technologies to promote products and services?

Back

Digital Marketing

Front

Digital ads are slowly taking over traditional advertising. True or False?

Back

False

Front

Which of the following is NOT a benefit of digital marketing for small businesses? Helps reach their target market, Allows small businesses to have an online presence, Increases physical store size, Competes with big corporations

Back

Increases physical store size

Front

Why is it important for digital marketers to use measurable analytics?

Back

To see weaknesses in digital channels and find ways to help improve the business

Front

Which of the following is a key of digital marketing? Solid social media platform, Weak social media platform, Inaccurate information, Irrelevant content

Back

Solid social media platform

Front

Which of the following is a key of digital marketing? Slow loading speed, Poor design, Build quality websites, Lack of content

Back

Build quality websites