2B-Marketing All Around Us Flashcard

Front

THE 4 P's - product, place, promotion, price

Back

Marketing mix

Front

How and where a product will be distributed describes this P of marketing.

Back

Place

Front

This P reflects what customers are willing and able to pay.

Back

Price

Front

Which P represents where consumers can buy a product or service?

Back

Place

Front

What is not a method of advertising? Options: Sales, Television, Radio, Magazines

Back

Sales

Front

What are demographics?

Back

Observable, measurable characteristics that categorize people (age, gender, education, income)

Front

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

Back

Selling

Front

A retailer decides to mark down the store's selection of swimsuits in August.

Back

Pricing

Front

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

Back

Marketing Information Management

Front

A television commercial stresses the benefits of buying a new protein bar.

Back

Promotion