Porter's Five Forces

Front

Threat of New Entrants

Back

The potential for new competitors to enter the market.

Front

Bargaining Power of Buyers

Back

The ability of buyers to influence the price and terms of purchase.

Front

Bargaining Power of Suppliers

Back

The ability of suppliers to influence the price and terms of supply.

Front

Threat of Substitutes

Back

The likelihood of customers finding a different way of doing what you do.

Front

Industry Rivalry

Back

The intensity of competition among existing firms in the industry.