Ch 1 Flashcard Review

Front

True or False: Marketing and advertising are the same thing.

Back

False

Front

True or False: If you increase the number of new customers in your business, you are guaranteed to grow your business.

Back

False

Front

True or False: Marketing is the process of communicating a company’s value to the customer.

Back

False

Front

What are the four P’s of marketing?

Back

Product, Price, Promotion, Place

Front

True or False: Target markets are identified groups of consumers who are most likely to purchase your product or service.

Back

True

Front

Which common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service? Options: Focus groups, Surveys, Research companies, Web analytics

Back

Focus groups

Front

True or False: Ads, emails, and text messages are all examples of marketing approaches.

Back

True

Front

Why do companies need marketing?

Back

To increase sales, to build customer awareness and loyalty, to acquire new customers.

Front

Which common research method is best for gathering demographic and quantitative data? Options: Focus groups, Surveys, Research companies, Web analytics

Back

Surveys

Front

According to the chapter, what question should you ask yourself before creating content?

Back

Who is the target audience?