Marketing Segmentation

Marketing Segmentation

Assessment

Flashcard

Business

12th Grade

Practice Problem

Hard

Created by

Karah Whiddon

FREE Resource

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13 questions

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1.

FLASHCARD QUESTION

Front

Segmentation

Back

Dividing potential customers into groups based on shared traits.

2.

FLASHCARD QUESTION

Front

Targeting

Back

Choosing which segments to focus marketing on.

3.

FLASHCARD QUESTION

Front

Market

Back

A group that has a need, can pay, is willing, has authority, and is large enough to be profitable.

4.

FLASHCARD QUESTION

Front

Demographic Segmentation

Back

Dividing the market by age, gender, income, education, or occupation.

5.

FLASHCARD QUESTION

Front

Geographic Segmentation

Back

Dividing the market by location, climate, or region.

6.

FLASHCARD QUESTION

Front

Psychographic Segmentation

Back

Dividing the market by values, lifestyles, attitudes, and interests.

7.

FLASHCARD QUESTION

Front

Behavioral Segmentation

Back

Dividing the market by buying habits, loyalty, or benefits sought.

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