Marketing Segmentation

Front

Segmentation

Back

Dividing potential customers into groups based on shared traits.

Front

Targeting

Back

Choosing which segments to focus marketing on.

Front

Market

Back

A group that has a need, can pay, is willing, has authority, and is large enough to be profitable.

Front

Demographic Segmentation

Back

Dividing the market by age, gender, income, education, or occupation.

Front

Geographic Segmentation

Back

Dividing the market by location, climate, or region.

Front

Psychographic Segmentation

Back

Dividing the market by values, lifestyles, attitudes, and interests.

Front

Behavioral Segmentation

Back

Dividing the market by buying habits, loyalty, or benefits sought.

Front

Target Market

Back

The specific group of customers a company decides to serve.

Front

Objectives of Segmentation

Back

Reasons for segmenting: understand customers, reduce risk, increase efficiency.

Front

Ideal Market Segment

Back

A segment that is measurable, profitable, reachable, stable, and distinct from others.