Sports Marketing - Unit Aessessment

Front

Is Sports Marketing a new concept?

Back

False

Front

A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

Back

Sports Marketing

Front

This term is used to describe all potential customers who have the desire and ability to purchase a business’s products

Back

market

Front

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants

Back

Marketing

Front

Involves determining the best way to get products or services to customers

Back

Distribution

Front

Uses advertising and other forms of communication to distribute information about products or services

Back

Promotion

Front

This is the process of establishing and communicating to customers the value of goods and services

Back

Pricing

Front

This is any direct and personal communication with customers to assess and satisfy their needs and wants

Back

Selling

Front

This is a specific group of consumers an organization selects as the focus of its marketing plan

Back

target market

Front

The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.

Back

False