Marketing Intro Vocab

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Accounting

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The action or process of keeping financial accounts.

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Advertising

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The activity or profession of producing advertisements for commercial products or services.

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Consumers

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Individuals who purchase products and services to satisfy needs.

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Distribution

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The action or process of supplying goods to stores and other businesses that sell to consumers.

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Ethics

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Moral rules or principles of behavior that should guide members of a profession or organization and make them deal honestly and fairly with each other and with their customer.

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Finance

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The management of large amounts of money, especially by governments or large companies.

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Management

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The process of dealing with or controlling things or people.

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Market

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A unique group of prospective customers a business wants to serve and their locations.

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Marketing

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The action or business of promoting and selling products or services, including market research and advertising.

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Marketing Concept

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Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service.