Advertising Analysis

Front

What is the purpose of an advertisement?

Back

The reason for the advertisement, such as to inform, persuade, or sell a product.

Front

Who is the audience of an advertisement?

Back

The group of people the advertisement is trying to reach, based on age, interests, or needs.

Front

What does the structure of an advertisement refer to?

Back

The way the ad is organized (headline, image, slogan, text) to catch attention and deliver the message.

Front

What is meant by the style of an advertisement?

Back

The language and design choices (formal, playful, serious, colorful, etc.) that create a certain mood or tone.

Front

What does effectiveness mean in the context of an advertisement?

Back

How well the ad achieves its goal of persuading the audience to think, feel, or act a certain way.

Front

Ethos

Back

An appeal to credibility; an ad uses experts, celebrities, or trustworthy figures to make the product seem reliable.

Front

Pathos

Back

An appeal to emotions; the ad tries to make you feel happy, sad, excited, or afraid to persuade you.

Front

Logos

Back

n appeal to logic; the ad uses facts, reasons, or evidence to show why the product makes sense.

Front

Direct Address

Back

Speaking directly to the audience with words like “you” to make the message feel personal.

Front

Alliteration

Back

Repeating the same sound at the beginning of words to make the slogan catchy