Marketing Concepts

Front

Target Market

Back

Specific group of consumers a product/service aims to reach

Front

Market Segmentation

Back

Dividing markets into distinct groups

Front

Value Proposition

Back

Unique benefit offered to customers

Front

Sales Era (1920s-1950s)

Back

Focus: Selling existing products; Key point: Heavy sales tactics

Front

Market Research

Back

Key function of marketing in business

Front

Sales Coordination

Back

Part of business integration in marketing

Front

Financial Planning

Back

Part of business integration in marketing

Front

The Marketing Mix is also known as the 4 P's.

Back

Product, Price, Place, Promotion

Front

Product in the Marketing Mix

Back

Features, Benefits, Quality, Branding

Front

Price in the Marketing Mix

Back

Strategy, Value, Competition, Positioning