Graphic Design Basics

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Graphic Design

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The art and practice of planning and projecting ideas and experiences with visual and textual content.

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Visual Communication

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The conveyance of ideas and information in forms that can be seen.

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Typography

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The style and appearance of printed matter.

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Layout

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The way in which text or pictures are set out on a page.

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Contrast

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The state of being strikingly different from something else in juxtaposition or close association.

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Balance

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The distribution of visual weight in a design.

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Color Wheel

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A circle with different colored sectors used to show the relationship between colors.

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Warm Colors

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Colors that are often associated with warmth, such as red, yellow, and orange.

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Cool Colors

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Colors that are often associated with coolness, such as blue, green, and purple.

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Complementary Colors

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Colors located opposite each other on the color wheel.