Foundations of Sports & Entertainment Marketing

Front

The term used to describe all potential customers who have the desire and ability to purchase a business’s products:

Back

Market

Front

This is the creation and maintenance of satisfying exchange relationships:

Back

Marketing

Front

This is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool:

Back

Sports Marketing

Front

One of the first examples of using sports in the United States to market products occurred about 100 years ago when:

Back

Tobacco companies inserted baseball cards in packages of cigarettes.

Front

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants:

Back

Marketing

Front

This is the most profitable professional sports business in the United States: National Football League, National Hockey League

Back

National Football League

Front

This means that a business focuses on satisfying customer needs and wants while making a profit.

Back

The Marketing Concept

Front

This is the planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives:

Back

Marketing

Front

Involves determining the best way to get products or services to customers:

Back

Distribution

Front

This involves gathering and using information about customers to improve business decisions:

Back

marketing-information management