Google Analytics 4 Study Deck

Front

What is a Property in GA4?

Back

The container in GA4 where all data streams live.

Front

What is a Data Stream?

Back

A source of data (Web, iOS, Android) feeding into a property.

Front

What is an Account?

Back

The top-level container in GA, holding one or more properties.

Front

What is an Organization (GA360 only)?

Back

A top-level entity for managing multiple accounts, users, and billing.

Front

What is a User Property?

Back

Attributes of a user, like language preference or device.

Front

What is User-ID?

Back

Lets you assign your own identifier (like login ID) to track the same user across devices.

Front

Which scope should be used for membership status in a rewards program?

Back

User scope.

Front

What is an Event in GA4?

Back

Any user interaction tracked (e.g., page_view, purchase).

Front

What is an Event Parameter?

Back

Extra details describing an event (e.g., video name).

Front

What is a Key Event (Conversion)?

Back

An event you’ve marked as valuable, like purchases or sign-ups.