Google Analytics 4 Study Deck

The container in GA4 where all data streams live.

A source of data (Web, iOS, Android) feeding into a property.

The top-level container in GA, holding one or more properties.

A top-level entity for managing multiple accounts, users, and billing.

Attributes of a user, like language preference or device.

Lets you assign your own identifier (like login ID) to track the same user across devices.

User scope.

Any user interaction tracked (e.g., page_view, purchase).

Extra details describing an event (e.g., video name).

An event you’ve marked as valuable, like purchases or sign-ups.