Social Influence and Obedience Concepts

Front

Social
Psychology

Back

The study of how social groups influence thoughts,
feelings and actions

Front

Conformity

Back

changing actions or attitudes to be like others

Front

Social influence

Back

Behavior may change based on the presence of other s

Front

Obedience

Back

Acting based on what authority dictates
▪ Stanley Milgram’s 1963 Study
▪ 40 participants
▪ 65% obeyed and administered the highest shock
▪ Milgram’s 1965 Study
▪ 3 teachers (2 confederates, 1 participant)
▪ Confederates were told to defy the researcher early
▪ 10% obeyed and administered the highest shock

Front

Attitude

Back

A way of responding that can be positive or negative

Front

ABC Model of Attitudes

Back

Affective component: Feeling

Behavior Component: Actions

Cognitive Comp: Thoughts

Front

Automaticity

Back

Automaticity
▪ Automatic behaviors done outside
of conscious awareness
▪ Ex: Driving

Front

Priming

Back

▪ Process that encourages a
behavior through exposure

Front

Cognitive
Dissonance

Back

The uncomfortable feeling
that happens when your
actions do not match up
with your beliefs/attitudes
▪ Ways to manage cognitive
dissonance
▪ 1. Change the behavior
▪ 2. Change the attitude
▪ 3. Make new attitudes

Front

Attributions

Back

Attributions
▪ Assigning a cause to
explain the behavior of an
individual
▪ Dispositional cause –
attributing the behavior
to an internal cause
▪ Situational cause –
attributing the behavior
to an external cause