Marketing Unit 1 Cummulative

Front

Marketing links producers to

Back

Customers

Front

The purpose of communicating with customers is to

Back

attract customers' interest.

Front

Where does marketing occur?

Back

Wherever customers are

Front

Which of the following is a durable good?

• Coffee Mug
• Insect repellent
• Hamburger
• Lip balm

Back

Coffee Mug

Front

In the marketing concept, whose point of view matters most?

Back

Buyer's

Front

What is the most common reason for businesses to improve their products?

Back

Competition

Front

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

Back

pricing

Front

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the ___________ function.

Back

promotion

Front

Which marketing function involves determining where products will be sold?

Back

Channel Management

Front

In what marketing activity do businesses engage to meet the wants and needs of consumers?

Back

Product/Service Management