Ethos, Pathos, or Logos?

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What is Ethos?

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Ethos is a rhetorical appeal to credibility or character. It establishes trust and authority in the speaker or writer.

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What is Pathos?

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Pathos is a rhetorical appeal to emotion. It aims to persuade an audience by eliciting feelings such as pity, fear, or happiness.

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What is Logos?

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Logos is a rhetorical appeal to logic and reason. It uses facts, statistics, and logical arguments to persuade an audience.

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Example of Ethos in advertising?

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A doctor endorsing a health product based on their medical expertise.

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Example of Pathos in advertising?

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A commercial showing sad animals in shelters to evoke sympathy and encourage adoption.

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Example of Logos in advertising?

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A car commercial highlighting safety ratings and fuel efficiency statistics.

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How does Ethos build trust?

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By demonstrating expertise, experience, or moral character, making the audience more likely to believe the message.

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How does Pathos influence decision-making?

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By appealing to emotions, it can motivate people to take action based on feelings rather than logic.

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How does Logos support arguments?

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By providing logical reasoning and evidence, it helps the audience understand and accept the argument.

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What is a common use of Ethos in speeches?

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Politicians often use Ethos to establish credibility and gain voter trust.