Marketing Management EOPA Study Guide Part I (Economics)

Front

Is marketing defined as the process of developing, promoting, pricing, and distributing goods and services to customers in order to satisfy customer needs and wants?

Back

True

Front

Which of the following is most related to the marketing concept?
Options:
Make a profit
Satisfy customers
Gain market share
Increase sales

Back

Satisfy customers

Front

Obtaining the money needed to start and operate a business is a marketing function known as ____________________.

Back

Financing

Front

When Apple decides to improve features of the iPhone by developing a newer, more up-to date version, they have conducted the marketing function known as __________.

Back

Product/Service management

Front

Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the _________________ marketing function?

Back

Market research

Front

You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ___________ marketing function.

Back

Selling

Front

The marketing function of ______________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

Back

Distribution

Front

Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the __________ marketing function.

Back

Pricing

Front

When Lois, a small business owner, decides to become a sponsor in his local community’s annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the _________ marketing function.

Back

Promotion

Front

The process of planning, improving, and/or adding to a firm’s product line.

Back

Product/Service Management