Media Literacy

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What is Media Literacy?

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Media Literacy is the ability to access, analyze, evaluate, and create media in various forms. It helps individuals understand the role of media in society and make informed decisions.

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What is a Celebrity Spokesperson?

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A Celebrity Spokesperson is a famous person who promotes a product or service, often to attract attention and influence consumers' purchasing decisions.

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What does 'Appeal to Snobbery' mean?

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Appeal to Snobbery is a persuasive technique that suggests that using a product or service will make someone part of an elite group, appealing to their desire to be seen as superior.

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What is the Bandwagon effect?

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The Bandwagon effect is a persuasive technique that encourages people to adopt a belief or take action because others are doing it, creating a sense of popularity.

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What are Glittering Generalities?

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Glittering Generalities are vague, emotionally appealing phrases that are meant to evoke positive feelings but lack specific information.

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What is a Testimonial in advertising?

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A Testimonial is a persuasive technique where an average person shares their positive experience with a product or service, suggesting that others should try it too.

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What does 'Appeal to Emotion' mean?

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Appeal to Emotion is a persuasive technique that aims to evoke strong feelings (like happiness, fear, or sadness) to persuade the audience.

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What is the purpose of Media Literacy?

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The purpose of Media Literacy is to empower individuals to critically analyze media messages, understand their impact, and make informed choices.

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What is the difference between 'Appeal to Plain Folk' and 'Celebrity Spokesperson'?

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'Appeal to Plain Folk' uses everyday people to promote a product, while 'Celebrity Spokesperson' uses famous individuals to attract attention.

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What is Name Calling in persuasive techniques?

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Name Calling is a technique that involves using negative labels or terms to create a negative impression of a competitor or opposing viewpoint.