Unit 2 Politics Exam Review

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Mass media

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Mass media refers to various means of communication that reach a large audience, such as television, radio, newspapers, and the internet.

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Linking institutions

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Linking institutions are structures within society that connect people to the government or centralized authority, such as political parties, elections, interest groups, and the media.

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Yellow journalism

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Yellow journalism is a style of newspaper reporting that emphasizes sensationalism over facts.

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By-product theory

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By-product theory suggests that people acquire political information unintentionally as a by-product of doing other things, such as watching entertainment programs.

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Horse race coverage

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Horse race coverage refers to media focus on polling data and public perception rather than on candidate policy or substantive issues.

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Spoils system

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The spoils system is the practice of rewarding political supporters with government jobs.

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Party platform

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A party platform is a formal set of principal goals supported by a political party or individual candidate, to appeal to the general public.

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Plurality

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Plurality is the largest number of votes received by one candidate or option in an election, but not necessarily a majority.

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Majority

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Majority means more than half of the votes or support in an election or decision-making process.

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Electioneering

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Electioneering is actively taking part in the activities of an election campaign.