Business Models in Malaysia

Front

AirAsia

Back

Known for cost leadership and no-frills flights

Front

Tune Hotels

Back

Low-cost hotel with basic amenities

Front

Malaysia Airlines

Back

Differentiation: Offers full-service airline experience

Front

Starbucks Malaysia

Back

Differentiation through lifestyle café experience

Front

Grand Hyatt Kuala Lumpur

Back

Differentiates via luxury hospitality experience

Front

Grab

Back

Both Cost and Differentiation: Uses competitive pricing and app convenience

Front

McDonald’s Malaysia

Back

Cost Leadership: Standardized service and products nationwide

Front

The Datai Langkawi

Back

Focus Differentiation: Luxury eco-resort with exclusive environment

Front

Perodua Service Centres

Back

Cost Leadership: Affordable scheduled service with nationwide standardization

Front

Sushi King

Back

Differentiation: Value-focused Japanese dining with simple operations