Introduction to marketing

Front

What is a product?

Back

A product is an item or service offered for sale.

Front

A person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction is a __________.

Back

marketing manager

Front

Why do students choose to study marketing?

Back

Students choose to study marketing for diverse career opportunities and the ability to be creative.

Front

Which of the following is not a component of the marketing concept? Sales orientation, Market orientation, Product orientation, Customer orientation

Back

Product orientation

Front

The specific group of customers whose needs and wants a company will focus on satisfying is the __________.

Back

target market

Front

The four Ps of marketing include __________.

Back

Product, Price, Place, Promotion

Front

Which function of marketing handles the activities involved in getting products through the different routes from producers to consumers?

Back

Distribution

Front

Which function of marketing is analyzing the potential of different marketplaces in order to create strategies for targeting a specific market?

Back

Market analysis

Front

Which form of economic utility is added when products are available at convenient places?

Back

Place utility

Front

Marketing helps create a positive cycle of economic growth by __________.

Back

increasing demand for goods and services.