Marketing Unit 3- 2025(*)

Front

Is there anonymous, one-way paid communication with the company's name?

Back

advertising

Front

A company's marketing communications mix includes advertising, sales promotion, public relations, personal selling, and direct marketing tools to convey value and build customer relationships. This is also known as

Back

promotional mix

Front

A form of advertising where businesses communicate directly with customers is called…………………

Back

direct marketing

Front

What represents marketing efforts to increase sales aimed at businesses or retail customers?

Back

sales promotion

Front

What are the types of sales promotion?

Back

Coupons, Product samples, Point-of-purchase displays

Front

Which of the following helps an organization influence its audience?

Back

public relations

Front

Is advertising generally a better tool than sales promotion for closing sales?

Back

FALSE

Front

Radio is a mass medium.

Back

TRUE

Front

Which promotional tool gives the marketer the most control over messaging?

Back

advertising

Front

Which promotional tool is the most expensive per customer contact?

Back

personal selling