4IB English A: Class #1 - Persuasive Language

Class #1: 

Persuasive Language

Concept to explore: 

How are we persuaded ?

What are 'semantic fields'?
What do 'values' have to do with it?

Poll

What do you prioritize when thinking about purchasing a new digital device (e.g. phone, tablet, laptop)?

You can select more than one answer, but limit yourself to 3 answers!

• Appearance

  (is it shiny? Does it look 'cool?)

• Synchronicity (between devices)

• Physical Size (Dimensions, Weight)

• Durability

  (Does it break easily?)

• Speed

  (Load time)

Semantic Fields

What 'semantic fields' do we use for selling devices then?

Try to brainstorm with your class what other qualities we use to advertise:

1) Gadgets / Technology
2) Video Games
3) Clothes
4) Charities to help the needy

Poll

Getting into 'Groups'

• Gadgets/Tech Devices

• Video Games

• Clothes

• Charity Organizations

Open Ended

What are the top 5 'qualities' or adjectives that you would use to appeal to your audience for your product? Assign one group leader to your group, and then type in your answer!

Multiple Choice

If we were selling an 'educational game' for students to build their vocabulary, would we describe it in the exact same way to students as we would parents? What about to teachers and principals?

• The same

• Differently

Takeaways: To persuade an audience, we need:

• To know what values and qualities are desirable in our product

• To know what values and qualities are desired by our audience

• Word choice (diction) is really, really important, but they also reflect the inner desires sold to, or held by consumers