Branding, Packaging, & Labeling

Branding, Packaging, & Labeling

Fill in the Blank

Elements of Branding

A ____________is a name, term, design,

symbol, or combination of these elements that identifies a product or service

and distinguishes it from its competitors.

Multiple Select

CHECK ALL THAT APPLY-Elements of Branding include:

• Brand names

• Trade names

• Brand marks

• Trade Characters

• Trademarks

Fill in the Blank

A ____________ ____________, also called a product brand, is a word, group of

words, letters, or numbers that represent a product or service.

Multiple Choice

A _______ __________, or corporate brand, identifies and promotes a company or a division of a particular corporation.

• bugs bunny

• trade name

• generic company

• marketing principles

Multiple Choice

What does a trademark identify?

• copyrighted material

• a product or service

• literary works

• all of the above

Multiple Choice

Why is packaging an important part of branding?

• People will not recognise the business from the packaging.

• People will recognise the business from the store.

• People will recognise the business from the packaging.

• People will recognise the business from the packaging.

Multiple Choice

A product that does not carry a company identity.

• generic brand

• national brand

• brand extension

• brand identity

Multiple Select

Loyalty (Brand)

• The title given to a product by the company that makes it

• Using an existing name on another type of product.

• The ideas and beliefs people have about a brand.

• The tendency to always buy a particular brand.

• How familiar people are with a brand (or its logo and slogan).