Social Cognitive Theory

Social Cognitive Theory

Poll

Do you understand social cognitive theory?

• Yes, I'm an expert.

• Yes, but I can use a refresher.

• Possibly.

• No, not a clue.

https://youtu.be/oyPNjYlboaw

Activity

• Grab a piece of paper or feel free to use your mobile device.

• Split into two groups.

• Follow the instructions of your group.

How'd you do?

Let's dive into the reading...

Open Ended

What is self-efficacy?

Self-efficacy is defined as

one's belief in one's ability to succeed in specific situations. pg. 328

Four sources of self-efficacy:

• mastery experience

• vicarious experience

• verbal (or social) persuasion

• physiological/affective states

Multiple Choice

Which source is the most powerful to influence self-efficacy?

• mastery experience

• verbal (or social) persuasion

• vicarious experience

• physiological/affective states

Two aspects lead to increase self-efficacy:

• The model should be similar to the observer.

• The model should perform the target behavior with some difficulty...

Does vicarious experience lead to an increase in self-efficacy when using mobile technology-supported feedback strategies?

• Group 1: Viewed instructional video before performing task.

• Group 2: Did not what the video.

To eliminate the effect of mastery experience...

no information was shared after each trial to avoid influencing their performances.

Findings

• The average level of task-specific self-efficacy did not differ.

• Twelve participants found the videos helpful.

• Fifteen participants matched the walking strategy.

• Six males and nine female participants used the same walking strategy a a model they viewed in the video.

Partial success is still success.

• Self-efficacy and task performance was not influenced by vicarious experience strategy.

• Several factors could have played a role in results.

• Eighty-three percent of participants in group 1 copied the walking strategy in the video.

Open Ended

How can you use this study to influence incorporating learning technologies into your classroom or field of work?

Highlights

• High self-efficacy is of major importance for optimal effectiveness.

• Vicarious feedback is a promising strategy for mobile behavior change intervention.