015 - What is Advertising?

Unit 4b

Advertising

Multiple Choice

What is a program that carries an advertiser's name in the title?

• Pop-up

• Click-through Rate

• Viral Marketing

• Direct Sponsorship

Multiple Choice

What is a the product?

• Pop-up

• Audience

• Viral Marketing

• Direct Sponsorship

Multiple Choice

Which country spent the most per person in advertising?

• India

• Japan

• Canada

• United States

Multiple Choice

What are the 3 characteristics of advertising?

• Repetition, style, and grace

• Aggression, style, and ubiquity

• Repetition, style, and ubiquity

• Good actors, style, ubiquity

Multiple Choice

What advocates straightforward messages?

• Audience

• Plain Talk

• Ubiquity

• Talk-talk

Multiple Choice

What examines the product's potential?

• Marketing research

• Creative Activity

• Administration

• Advertising campaign

Multiple Choice

Which agency checks food and food packaging?

• FTC

• FDA

• FCC

Multiple Choice

Which agency checks the broadcast midea?

• FTC

• FDA

• FCC

Multiple Choice

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

Multiple Choice

Who could be the target audience of this advertisement?

• people who like meat

• people who like eating chocolate

• people who like vegetarian food

Multiple Choice

_________________ includes using television and radio advertising to reach large audiences.

• Print media

• Electronic media

• Broadcast media

Multiple Choice

Advertising is the art of spreading marketing information through

• Various media
• letters
• Door to door service
• Vendors