Rhetoric

Rhetoric

Pathos, Ethos, Logos

Rhetoric

• the art of persuasion

• How do you convince people to see things your way?

• Three tools to persaude: ethos, pathos, logos

Ethos

• appeal to authority

• used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity

Ethos

• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Ethos

• "Athletes use our product because it helps them succeed. If you want to succeed like X, you should use our product too!"

Pathos

• appeal to emotion

• a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Pathos

• "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

• "I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

• "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Logos

• appeal to logic

• a way of persuading an audience with reason, using facts and figures.

Logos

• "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

Logos

• "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

Multiple Choice

A coherent series of reasons, statements, or facts intended to support or establish a point of view is called

• democracy

• an argument

• an essay

• a story

Multiple Choice

An assertion open to challenge; What the author/speaker is trying to convince their audience is true

• pathos

• logos

• rhetoric

• claim

Multiple Choice

the art of effective or persuasive speaking or writing is called

• persuasion

• arguing

• rhetoric

• complaining

Multiple Choice

This form of rhetoric uses an emotional appeal.

• logos

• ethos

• pathos

Multiple Choice

This form of rhetoric uses an expert or a celebrity

• logos

• pathos

• ethos

Multiple Choice

This form of rhetoric uses logic

• logos

• ethos

• pathos

Multiple Choice

"You'll make the right decision because you have something that not many people do: you have heart."

• logos

• pathos

• ethos

Multiple Choice

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

• logos

• ethos

• pathos

Multiple Choice

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

• logos

• ethos

• pathos

Multiple Choice

"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."

• logos

• ethos

• pathos