Define & Ideate

Define & Ideate

Practicing the "define" and "ideate" stages of the Design for Change process!

The Define Stage

The designer starts the "define" stage after doing empathy work. In the define stage, the designer is ready to get specific about the design opportunity. The designer names what the user needs, why they need it, and what's stopping them from getting it.

Multiple Choice

In the "define" stage, what does the designer do?

• Gets clear about what the users need & what's stopping them from getting it

• Brainstorms as many solutions as possible to the problem at hand

• Works to deeply understan the users and their needs through interviews, surveys, or observations

• Creates a small-scale version of one possible solution to the problem

Users

In order to "define" correctly, a designer needs to be aware of who their users are. In any design opportunity, there are main users and secondary users. The main users are the group of people who the design is primarily for, and who will be primarily affected by the design. The secondary users are also connected to the situation, but not as closely.

Multiple Choice

In our current project (high school sports and the pandemic), who are the main users?

• high school student athletes

• college recruiters

• high school teachers

• college student athletes

Multiple Choice

Who are secondary users in our current project?

• High school athletics coaches

• Parents of high school athletes

• College sports recruiters

• All of the above

Open Ended

We know that our main users for this project are high school student athletes. In your opinion, what is the users' main need?

Poll

In your opinion, what's the main reason why high school student athletes need the opportunity to play sports?

• The opportunity to receive college scholarships in the future

• The opportunity to feel a sense of purpose from being part of something bigger than yourself

• The opportunity to improve as an athlete by learning and practicing more skills

• The opportunity to learn and practice life skills (time management, teamwork, etc.)

The Ideation Stage

When a designer ideates, they come up with a lot of ideas related to the design opportunity. The goal of ideating is to generate a lot of options so that the designer can choose from many options when deciding where to go next.

Multiple Choice

In the "ideate" stage, what does the designer do?

• Gets clear about what the users need & what's stopping them from getting it

• Brainstorms as many solutions as possible to the problem at hand

• Works to deeply understan the users and their needs through interviews, surveys, or observations

• Creates a small-scale version of one possible solution to the problem

Open Ended

What is one possible solution for our current design opportunity?

Open Ended

What's another possible solution for our current design opportunity? (Something different than before!)

Open Ended

Last one! What's another possible solution for our current design opportunity? (Something different than before!)