4-Ps

Marketing Mix

Multiple Choice

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

• Product

• Price

• Place

• Promotion

Multiple Choice

Which marketing function is Old Navy using when it creating a new commercial for television?

• Product

• Price

• Place

• Promotion

Remember the 4-Ps

Multiple Choice

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Multiple Choice

Samsung is is working to improve its least popular cell phone. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Multiple Choice

Because HDTV sets had become so popular, WalMart decided to offer a special sale on traditional TV sets. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Remember the 4-Ps

Multiple Choice

Demographics include age, race, gender, marital status, education level and income leve

• True

• False

Multiple Choice

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Multiple Choice

Amazon.com decided to create ads to place on Facebook.com. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Multiple Choice

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

• Product

• Price

• Place

• Promotion

Logos are images that represent a brand or company

Like Nike's Swoosh

A slogan is a short memorable phrase that makes you remember a brand or company.

Like Save money. Live Better.