SOAPSTone Commercials

SOAPSTone Commercials

[Week 15]

Mood Meter

Check-In

Choose a color that best represents how you are feeling right now and type it in the chat.

Poll

Would You Rather...

1) Play UNO for 10 hours straight

2) Play Monopoly for 10 hours straight

[Would You Rather...]

A GIF.

Plan for the Day

Objective: Continue to sharpen our analysis skills by applying SOAPSTone to different types of pieces.

We will be working on applying SOAPSTone to a couple of commercial advertisements.

First Watch

• As you watch the commercial, share what you notice in the chat.

• Feel free to share short phrases or words that come to mind as you watch.

Subject & Occasion

• Subject: General topic described in a short phrase.

• Occasion: When and where?

• As we rewatch the commercial, type in the chat what you notice about the subject and occasion of the ad.

SOAPSTone Analysis

[You Can't Stop Us by Nike]

SUBJECT

Subject: General topic

1) Nike brand

2) Unity, togetherness

SOAPSTone Analysis

[You Can't Stop Us by Nike]

OCCASION

Occasion: When and where?

1) Various sporting events, courts and arenas

2) July 30, 2020- in the midst of a pandemic

Audience & Purpose

• Audience: Who is being targeted in the ad?

• Purpose: Persuade, inform, entertain?

• As we rewatch the commercial, type in the chat what you notice about the audience and purpose of the ad.

SOAPSTone Analysis

[You Can't Stop Us by Nike]

AUDIENCE

Audience: Who is being targeted to watch the ad?

1) Sports fans, sport players

2) People from around the world

SOAPSTone Analysis

[You Can't Stop Us by Nike]

PURPOSE

Purpose: Why was this commercial created?

1) To inspire

2) Persuade people to buy from Nike

Speaker & Tone

• Speaker: Who created/authored the piece?

• Tone: What is the speaker's attitude toward the subject of the commercial?

• As we rewatch the commercial, type in the chat what you notice about the speaker and tone of the ad.

SOAPSTone Analysis

[You Can't Stop Us by Nike]

SPEAKER

Speaker: Who created this piece?

Nike

SOAPSTone Analysis

[You Can't Stop Us by Nike]

TONE

Tone: What attitude does the author have towards the subject?

1) Optimistic

2) Unifying

Poll

What method(s) of persuasion are present in the commercial?

(select all that apply)

• Ethos

• Logos

• Pathos

Ethos, Logos, Pathos?

• Respond in the chat explaining the reasoning behind your choice of the method(s) of persuasion in the Nike commercial.

• 2 minutes

Poll

Stoplight Check In

How comfortable do you feel with SOAPSTone?

Green= keep moving, Yellow= Slow down, Red= Stop

Mood Meter

Check-In

Choose a color that best represents how you are feeling right now and type it in the chat.

[Would You Rather Wednesday]

• Have a famous family member or be the famous family member?

• Share what you chose and the reasoning behind your choice in the chat.

• 3 min

First Watch

• As you watch the commercial, share what you notice in the chat.

• Feel free to share short phrases or words that come to mind as you watch.

Subject & Occasion

• Subject: General topic described in a short phrase.

• Occasion: When and where?

• As we rewatch the commercial, type in the chat what you notice about the subject and occasion of the ad.

Multiple Select

What is the subject of the commercial?

(select all that apply)

• Coca Cola

• Pepsi

• Family/Togetherness

Multiple Select

What is the occasion of the commercial?

(select all that apply)

• Around the dinner table

• At home with family

• At a restaurant

Audience & Purpose

• Audience: Who is being targeted in the ad?

• Purpose: Persuade, inform, entertain?

• As we rewatch the commercial, type in the chat what you notice about the audience and purpose of the ad.

Multiple Choice

Who is the audience of the commercial?

• Children

• People who own pets

• Families

Open Ended

What is the purpose of the commercial?

Is the purpose to persuade, inform and/or entertain? Why?

Speaker & Tone

• Speaker: Who created/authored the piece?

• Tone: What is the speaker's attitude toward the subject of the commercial?

• As we rewatch the commercial, type in the chat what you notice about the speaker and tone of the ad.

Multiple Choice

Who is the speaker of the commercial?

• Coca Cola

• Pepsi

• Mountain Dew

Multiple Select

What is the tone of the commercial?

(select all that apply)

• Depressing

• Optimistic

• Pessimistic

• Hopeful

Poll

What method(s) of persuasion are present in the commercial?

(select all that apply)

• Ethos

• Logos

• Pathos

Ethos, Logos, Pathos?

• Respond in the chat explaining the reasoning behind your choice of the method(s) of persuasion in the Coca-Cola commercial.

• 2 minutes

[Homework & Final Announcements]

Google Forms homework, virtual permission slips

Have a Great Day!

See you on Friday!