B2023 CSR Promotional Communication Strategy

CSR Promotional Communication Strategy

Session 19-20

Poll

What is the greatest challenge on communicating CSR report?

• Collecting the data

• Choosing the channel

• Facing CSR dilemma

Multiple Choice

So what do we need to make the stakeholders trust us?

• consistency

• transparency

• sustainability

Multiple Choice

CSR dilemma means that stakeholders are curious to know more about our CSR program, but also … about it.

• logical

• skeptical

Multiple Choice

Too much efforts of promoting our CSR can cause… perspective about CSR.

• positive

• negative

Multiple Choice

CEO, NGO, managers, or experts are the example of…

• source

• cost

Multiple Choice

Cost refers to the money that the company spends on CSR promotion.

• true

• false

Multiple Choice

Annual CSR Report means the report is created every…

• day

• month

• year