PUC Lesson-Final

PUC Lesson-Final

Types of Text Reflecting Different Cultures

Types of Texts- A "text" is not limited to something written down. A text can be a film, an artifact, anything in a language an culture that conveys meaning. For our purposes, texts can be categorized into the following groups:

• Created text: Text authored by non native speakers for non-native speakers to achieve pre-determined curricular goals.

• Multi-modal texts: Texts that combine two or more semiotic systems.

• Semi-authentic text: Texts created by native and/or non-native speaker, based on original language materials, but adapted to fit curricular needs.

• Authentic text: Texts created by native speakers for native speakers consumption in a native environment.

Multimodal Text- A text may be called as multimodal when it comes it combines two o more semiotic systems. There are five semiotic systems. These are:

• Linguistic: Comprising aspects such as vocabulary, generic structure and the grammar of oral and written language.

• Visual- Comprising aspects such as color, vectors, and viewpoint in still and sound effects

• Audio- Compromising aspects such as volume, pitch and rhythm of music and sound effects.

• Gestural: Compromising aspects such as movement, speed, and stillness in facial expression and body language.

• Spatial: Compromising aspects such as proximity, direction, position of layout and organization and body language.

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Text for Different Target Audience

This audience is the person or group of people the writer is aiming for or trying to reach. According to Joana Pen ( 2003) one of the most difficult questions for an author is figuring out who the target audience are.

1. Pinpoint what is special about your book

2. Determine some demographics

3. Feed the previous four tips into each other to gain even more insight and narrow down who your target audience/s is are.

How to use your target audience

• Identify where your target audience hangs out, then be there

• Concentrate on the buyers

• Work the connections you have found to popular books in the same vein as yours by appealing to those books readers

• Hone in on your target audience when you decide on branding such as cover design

Ways of Presenting Text on Images

• According to Adam Noar (2017) He further stated that you must follow the five ( 5) practical methods to improve the way you overlay text into your presentation.

• Method 1: Apply Text Directly to an Image

• Method 2: Text-in-A-Box

• Method 3: Overlay the whole Image

• Method 4: Blur the Image

• Method 5: Floor fade