Marketing, Social Media and Re-Targeting Ads

Marketing, Social Media and Re-Targeting Ads

Open Ended

Why do marketers rely so heavily on marketing on social media?

Open Ended

What do you like/dont like about advertising on social media?

How does Instagram know I just searched for that?

• Re-targeting of ads

• Re-targeting is a technique through which ads follow an user across the internet after an user has clicked on or purchased a particular product

• The main aim behind this is to convert a lead into a successful sale by examining consumer activity and personalizing the ads that a consumer sees

• Only about 2% of web searches get converted to a successful sale in the first go

Internet cookies give FB/Insta our search information

• small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing

• These cookies are in turn used by Instagram and Facebook to keep a track of 1. which pages the user is visiting on the internet 2. the amount of time he is spending on each page 3. the links he is clicking on 4. what is searching about 5. other similar interactions made

• If you search for something, it will re-appear on sites to get you to buy the item

• This helps advertisers identify what kind of ad should be positioned where to maximize profits

Poll

Is tracking your searches and then re-advertising them to you ethical?

• Yes its ethical

• No its not ethical

You're not a customer - You're the product

"The meaning of “customer” in social media isn’t what you’d think: The people using social media platforms are not the customer, they are the product. That means that when you sign up for a social media account, you’re signing up to have your demographic, socioeconomic, and personal information provided (anonymously) to companies at a cost with the goal of marketing and ultimately selling to you. The platform is designed to categorize and segment your data, package it up, and “sell you” to the companies that seek advertising placements"