Persuasive techniques RECAP

Persuasive techniques

Double check your knowledge of persuasive techniques

Multiple Choice

Pathos...

• appeals to the emotions.

• appeals to the speaker's status or authority, making the audience more likely to trust them.

• appeals to the audience's reason, building up logical arguments.

Multiple Choice

Logos...

• appeals to the emotions.

• appeals to the speaker's status or authority, making the audience more likely to trust them.

• appeals to the audience's reason, building up logical arguments.

Multiple Choice

Ethos...

• appeals to the emotions.

• appeals to the speaker's status or authority, making the audience more likely to trust them.

• appeals to the audience's reason, building up logical arguments.

Let's check your recall of other types of persuasive techniques

For example: rhetorical questions, inclusive and exclusive language, statistics, etc...

Multiple Choice

Emotive language is language that...

• describes what a certain emotion feels like

• is used to deliberately evoke a particular emotion

• inappropriate or rude language that people use when they feel emotional

Multiple Choice

Short, sharp sentences seem...

• factual and undeniably true

• fast and as though the advertiser is in a hurry

Multiple Choice

Inclusive language is the use of phrases like 'we', 'us' or 'our' to prompt a person to feel...

• understood and as though their feelings matter

• so emotional that they feel confused

• included, special and/or responsible

Multiple Choice

Repetition is used to...

• emphasise a point

• make a point seem really important

• make a point very memorable

• ALL of the above

Multiple Choice

Statistics are used to...

• shock the reader/viewer

• help the advertiser to seem intelligent and informed

• BOTH of these options are correct

Multiple Choice

Direct address is when...

• The advertisement includes the address that you can buy products from

• When the advertisement directly speaks to or addresses the audience.

Multiple Choice

The inclusion of a statement by someone who has relevant qualifications or experience is the use of...

• a statement of fact

• expert opinion

• emotive language

• an authoritative figure

Well done!

That is the end of the quiz.