Propaganda Techniques

Review for Summative Quiz

Media Concepts #1-2

Open Ended

Media messages are not natural, although they appear real.

Give one example of where you have seen this.

Poll

Do advertisers tell the truth?

• Advertisers are always truthful.

• Advertisers are never truthful.

• Advertisers choose to tell the truth when it benefits their company.

• Advertisers randomly decide when to tell the truth and when not to.

Multiple Choice

"The deliberate effort to persuade people to be for or against something"

This is the definition of which term?

• Loaded Words

• Propaganda

• Media Literacy

• Transfer

Which propaganda technique is used in this ad?

Multiple Choice

Which propaganda technique is being used in the Samsung ad?

• Star power

• Transfer

• Bandwagon

• Loaded words

This ad uses which propaganda technique?

Multiple Choice

The Clean & Clear ad uses which propaganda technique?

• Plain folks

• Transfer

• Glittering generalities

• Loaded words

Multiple Select

Glittering Generalities does which of the following? (select all that apply.

• Stretches the truth with permissible lies

• Vague statements without facts or details

• Completely accurate data

• Numbers without real proof

Multiple Choice

This propaganda technique uses ordinary people to convince you to buy a product: ________

• Transfer

• Plain folks

• Glittering generalities

• Loaded words

This is an example of bandwagon.

Multiple Select

The Bandwagon propaganda technique convinces you that everyone is using a product by... (select all that apply)

• Encouraging you to be a unique individual

• Pressuring you to join the crowd

• Showing many people in an ad

This Nike ad says you can be "crazy" like the Pro athletes.

Open Ended

How is the Nike "go crazy" ad an example of the transfer technique? Can you think of another ad that uses transfer?

Which propaganda technique does this ad use?

Multiple Choice

The ad featuring Lebron James, a famous basketball player, is using which propaganda technique?

• Plain folks

• Glittering generalities

• Star power

• Transfer

Poll

Which propaganda technique is most interesting to you? (Loaded words is not listed as an option because I could only pick 5)

• Star power

• Glittering generalities

• Plain folks

• Bandwagon

• Transfer