Case 4 Theme Review: Communication

Case 4 Theme Review: Communication

3DE Marketing Principles - J. Zaino

You should have read the Primer document for the theme (Communicating) before we begin.

Communication is the foundation of human relationships and interaction—in business, in families, in every area of daily life.

Open Ended

How many ways can you communicate? List the different methods you use to communicate?

Poll

Is it important to hear someone’s voice when communicating?

• Yes

• No

• Depends

Poll

Do you communicate better when you see someone’s face and body language?

• Yes

• No

Multiple Select

What is the purpose of all this communication?

• Pass on a message

• Convey meaning

• Provide information

• To be understood

Multiple Choice

Which medium would you use to announce your graduation?

• Text Message

• Written letter or card

• Google Doc

Multiple Choice

Which medium would you use to invite a friend to meet for lunch?

• Phone call or message

• Email

• Hand written letter

Multiple Choice

Which medium would be best to discuss a group project?

• Text message

• Video call or document sharing app

• Social media

Poll

"Noise" is also referred to sometimes as a "barrier to communication". What is the BIGGEST barrier you personally experience in class?

• Cell phone

• Inability to focus on the person speaking

• Distraction from people around you

• Daydreaming about other things

In your group share a time you communicated something to someone, but that person misunderstood what you were saying and it caused problems for you or the other person. Then as a group come up with at least 1-2 ideas of ways you could have communicated your messages more effectively for a better result. You will share the ideas with the class.

Open Ended

What ideas did you come with as a group? Include your breakout room number in your response.

Body Language

Based on the picture what is this person conveying?

Body Language

Based on the picture what is this person conveying?

Body Language

Based on the picture what is this person conveying?

Body Language

Based on the picture what is this person conveying?

You have 5 minutes to read the scenario 2.